Analytics Specialist at Paytm Noida

Overview

We are seeking an experienced Analytics and Tag Manager Implementation Specialist to join our digital marketing team at Paytm in Noida, Uttar Pradesh. The ideal candidate will be passionate about web analytics, an expert in Google Tag Manager, and possess strong JavaScript skills. This professional will play a crucial role in improving our digital marketing strategies, ensuring the correct implementation of measurement and analytics tools.

Responsibilities

• Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
• Collaborate closely with the marketing team to understand specific tracking objectives and requirements.
• Develop and maintain JavaScript scripts to customize and enhance data collection.
• Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
• Perform regular audits to ensure data integrity and troubleshoot tracking issues.
• Collaborate with other teams to integrate analytics data into marketing reports and optimize marketing strategies.

Requirements

• Strong expertise in Google Tag Manager and Google Analytics 4.
• Proficiency in JavaScript and HTML/CSS.
• Experience in implementing and maintaining data tracking solutions.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.

Benefits

As an Analytics and Tag Manager Implementation Specialist at Paytm, you will have the opportunity to work with a talented team of professionals, develop your skills, and contribute to the growth of our digital marketing strategies. You will also receive a competitive salary (estimated 15-25 LPA) and benefits package.

Apply

If you are passionate about web analytics and have a strong background in Google Tag Manager and JavaScript, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you are the ideal candidate for this role.