Analytics Specialist at Paytm, Noida

Overview

We are seeking an experienced Analytics and Tag Manager Implementation Specialist to join our digital marketing team at Paytm, Noida. The ideal candidate will have a passion for web analytics, expertise in Google Tag Manager, and strong JavaScript skills. This professional will play a crucial role in enhancing our digital marketing strategies by ensuring the correct implementation of measurement and analytics tools.

Responsibilities

• Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection.
• Collaborate closely with the marketing team to understand specific tracking objectives and requirements.
• Develop and maintain JavaScript scripts to customize and enhance data collection.
• Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
• Perform regular audits to ensure data integrity and troubleshoot tracking issues.
• Collaborate with other teams to integrate analytics data into marketing reports and dashboards.

Requirements

• Strong understanding of web analytics and Google Tag Manager.
• Expertise in JavaScript and ability to develop custom scripts.
• Experience with Google Analytics 4 and data analysis.
• Strong collaboration and communication skills.
• Ability to work in a fast-paced environment and meet deadlines.

Benefits

As an Analytics and Tag Manager Implementation Specialist at Paytm, you will have the opportunity to work with a talented team, develop your skills, and contribute to the growth of our digital marketing efforts. You will also receive a competitive salary (15-25 LPA) and benefits package.

Apply

If you are a motivated and experienced analytics professional looking to join a dynamic team, please submit your application, including your resume and a cover letter, to our website. We look forward to hearing from you!