Salesforce Commerce Cloud is a unified e-commerce platform that enables businesses to deliver seamless and personalized shopping experiences across web, mobile, social, and in-store channels.
What is Salesforce Commerce Cloud?
It’s a cloud-based B2C and B2B commerce solution that provides tools to build, launch, and manage online stores. With built-in AI and automation, businesses can optimize customer journeys, boost conversions, and scale globally.
Key Features of Commerce Cloud
1. Unified Shopping Experience
- Sell across web, mobile, social, and stores
- Enable customers to start shopping on one device and finish on another
2. AI-Powered Personalization (Einstein)
- Product recommendations based on browsing and purchase behavior
- Predictive sort for search results
- Real-time personalization to improve engagement
3. Product & Catalog Management
- Easily manage product details, pricing, promotions, and inventory
- Organize products into categories and collections
4. Order Management
- Centralized order processing from all channels
- Track orders, manage returns, and offer multiple delivery options
5. Mobile-First Design
- Create responsive and optimized experiences for mobile users
- Leverage pre-built templates and components
6. Marketing and Promotions
- Set up discounts, coupon codes, and time-limited deals
- Target campaigns based on customer behavior and segments
7. Global Scalability
- Multi-language, multi-currency support
- Regional tax, shipping, and payment integrations
Benefits of Salesforce Commerce Cloud
- Faster go-to-market for new products
- Improved customer engagement and loyalty
- Higher conversion rates with AI personalization
- Efficient order fulfillment
- Seamless cross-channel experiences
Common Use Cases
- Fashion and retail brands managing global online stores
- Consumer electronics companies running product drops and launches
- B2B wholesalers with dynamic product catalogs