Salesforce Technologies – The Foundation Behind the Platform

Salesforce is more than just a CRM. It’s a powerful platform built with modern technologies that enable businesses to customize, scale, and innovate. In this tutorial, we’ll walk through the key technologies that make Salesforce work.

1. Apex (Server-Side Language)

• A Java-like programming language developed by Salesforce
• Used to write custom business logic (triggers, classes, controllers)
• Executes on the Salesforce servers

Example Use:
Automating the creation of a record when a condition is met.

2. Visualforce (UI Framework)

• Markup language to create custom user interfaces
• Similar to HTML but with Salesforce-specific tags (<apex:...>)
• Can work with Apex controllers

3. Lightning Component Framework

• Modern UI development framework
• Two types: Aura Components and Lightning Web Components (LWC)
• Used to build responsive and dynamic user experiences

4. SOQL & SOSL (Query Languages)

• SOQL (Salesforce Object Query Language): For querying data like SQL
• SOSL (Salesforce Object Search Language): For searching across multiple objects

5. Salesforce DX (Developer Experience)

• Toolset for modern development (VS Code integration, CLI, source tracking)
• Supports version control and CI/CD pipelines

6. APIs (REST & SOAP)

• REST and SOAP APIs allow integration with external systems
• Useful for connecting Salesforce to apps like ERPs, websites, and more

7. Einstein AI

• AI layer in Salesforce
• Delivers predictive analytics, smart recommendations, and automation

8. Heroku

• Platform-as-a-Service (PaaS) owned by Salesforce
• Used to deploy and scale external applications connected to Salesforce

9. MuleSoft

• Integration platform to connect Salesforce with other systems and databases
• Supports API-led connectivity

Summary Table